Identify and implement strategy to adapt to significant and rapid changes within the industry.
With customers no longer buying the company’s high end machines, there was a need to identify market opportunities to maintain market share and long-term viability. Working with the CEO, CFO, and Board of Directors, we helped assess the possibility of outsourcing manufacturing or rebranding machines from another supplier. Additionally, it was considered that the company could transition to a parts and service business.
The Company downsized IT operations by moving into a space that substantially decreased overhead. The operation was converted to a parts and service business providing cash flow and improved profit margins. This new business model was additionally supplemented by rebranding importing machines.
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