HEALTHCARE PROVIDER

The Challenge

A regional healthcare provider was adjusting to an increasingly competitive market. Despite the largest marketing communications budget in its history, management wanted to determine if spending was at an appropriate level and if dollars were allocated according to strategic initiatives.

Our Methodology

We conducted a full assessment of every targeted communication over the previous years. This analysis included evaluating messages, media and frequency. This was then compared with competition in the marketplace. Lastly, we used industry standards as a benchmark for comparison. We then worked with members of the executive team to reprioritize functional areas that needed to be emphasized in the future.

The Results

After following our recommendations, the organization maintained spending levels, with specific changes based on strategic initiatives and the re-defined priorities. The firm was satisfied that they were now spending their marketing dollars appropriately and effectively.

 

Contact Us

Executives and organizations looking to discuss their specific requirement in confidence, please send us your inquiries here.

MANUFACTURER OF INDUSTRIAL MACHINERY

Adapting to a New Market

sports marketing organization

Identify New Market

Advocacy GROUP

Merging Organizations